Netflix snaps up US broadcast rights for Womenâs World Cup in âlandmark dealâ
Streamer has exclusive rights for 2027 and 2031 editions Netflix: âItâs about celebrating the rise of womenâs sportâ Netflix has secured its first major deal in the football market after signing an exclusive broadcast rights agreement to show the 2027 and 2031 editions of the Womenâs World Cup live to audiences in the United States and Puerto Rico. The deal, that Fifa has described as a âlandmark media rights deal in womenâs footballâ, means the streaming platform acquire the rights to cover a football competition in full for the first time, and will include coverage in multiple languages. The 2027 tournament is being staged in Brazil from 24 June to 25 July 2027 and will involve 32 teams. The host of the 2031 competition is yet to be determined. âThis is a landmark moment for sports media rights,â said Fifaâs president, Gianni Infantino. âAs a marquee brand and Fifaâs new long-term partner, Netflix has shown a very strong level of commitment to growing womenâs football. This agreement sends a strong message about the real value of the Fifa Womenâs World Cup and the global womenâs game.â The chief content officer at Netflix, Bela Bajaria, added: âIâve seen the fandom for the Fifa Womenâs World Cup grow tremendously â from the electric atmosphere in France in 2019 to, most recently, the incredible energy we saw across Australia and New Zealand last year. Bringing this iconic tournament to Netflix isnât just about streaming matches, itâs also about celebrating the players, the culture and the passion driving the global rise of womenâs sportâ. The US broadcasting giant Fox and the Spanish-language terrestrial channel Telemundo had the rights to broadcast the 2023 edition of the World Cup in the USA and Puerto Rico. As of November 2024, Netflix was reported to have 66.7m subscribers in the United States. Continue reading...